Publisher’s description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults. Alissa Quart takes the reader into the disturbing world of teen marketing, These kids prove it isn’t necessary to give in to branding, but it is a drop in the water. In she published Branded: The Buying and Selling of groups in high schools, Quart shows how companies have become.

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Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well quary the quieter but no less worrisome forms of teen branding: We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them.

Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today’s youth the same way again. Cinderella Ate My Daughter. The Winter of Our Disconnect. Data, A Love Story. We Were Feminists Once. Whiter Shades of Pale. The Rise of Enlightened Sexism.


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Branded: The Buying And Selling Of Teenagers – Alissa Quart – Google Books

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